It has been argued that the alcohol industry uses corporate social responsibility activities to influence policy and undermine public health, and that every opportunity should be taken to scrutinise such activities. This study analyses a controversial Diageo-funded ‘responsible drinking’ campaign (“Stop out of Control Drinking”, or SOOCD) in Ireland. The study aims to identify how the campaign and its advisory board members frame and define (i) alcohol-related harms, and their causes, and (ii) possible solutions.
This report is based on the 2015 European Schools Project for Alcohol and Other Drugs (ESPAD) Survey carried out in Ireland and is the sixth Irish data-collection wave of ESPAD. It is based on data from more than 1,400 Irish students surveyed in 2015. The most important goal of the ESPAD survey is to monitor trends in alcohol and other drug use among 15-16 year-olds and to compare trends between countries and groups of countries. It also provides the opportunity to observe the changes in these trends in Ireland over the six waves in the past 20 years.
The European School Survey Project on Alcohol and Other Drugs (ESPAD) is a collaborative effort of independent research teams in more than forty European countries and the largest cross-national research project on adolescent substance use in the world.
The overall aim with the project is to repeatedly collect comparable data on substance use among 15-16 year old students in as many European countries as possible.
The proposed Action plan for the prevention and control of noncommunicable diseases in the WHO European Region continues and updates the Action Plan for implementation of the European Strategy for the Prevention and Control of Noncommunicable Diseases 2012–2016. Taking account of new evidence, exciting developments, existing commitments and progress of Member States, the Action
plan focuses on priority action areas and interventions for the next 10 years (2016–2025) in order to achieve regional and global targets to reduce premature mortality, reduce the disease burden, improve the quality of life and make healthy life expectancy more equitable.
This is the first study to examine the effect of alcohol marketing exposure on adolescents’ drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.