Figures published by the Health Research Board confirm that Irish drinking patterns are harmful and almost one in fourteen drinkers meet criteria for dependent drinking. The figures were captured as part of the first National Alcohol Diary Survey involving almost 6,000 people, aged 18-75 years, across Ireland during 2013.
The World Health Organisation's Global status report on alcohol and health 2014 provides a global overview of alcohol consumption in relation to public health (Chapter 1) as well as information on: the consumption of alcohol in populations (Chapter 2); the health consequences of alcohol consumption (Chapter 3); and policy responses at national level (Chapter 4).
By the end of 2012 the top 20 alcohol brands (brands) in Australia had more than 2.5 million followers on their Facebook pages. During 2012 they posted more than 4500 items of content. Their followers interacted with that content by liking, sharing or commenting on it more than 2.3 million times. These figures suggest that Facebook is now a key player in the promotion of alcohol. The alcohol industry has developed an extensive, real-time, culturally embedded mode of branding on Facebook. The sophisticated use of social media by brands identified in this research raises seven issues that are currently not addressed by existing regulation.
Through the implementation of this Framework and supporting strategies, the Government aims to achieve a number of 'shifts’ over the 7-year period 2014-2020 to support the achievement of better outcomes for all children and young people: In the Framework the Government recognises the need to address our worrying patterns of alcohol consumption among children and young people in Ireland and to protect those affected by the harmful drinking of others.