Tue 23 May

Final agenda and speakers confirmed for European Policy Seminar

Self Regulation is No Regulation: The Case for Protecting Children from Alcohol Marketing Alcohol Action Ireland and Eurocare – European Alcohol Policy Alliance are to host a policy seminar taking place on Wednesday, 7th June from 10.30am to 2.30pm in...


Tue 16 May

Alcohol Action to co-host European Seminar this June

Self Regulation is No Regulation: The Case for Protecting Children from Alcohol Marketing Alcohol Action Ireland and Eurocare - European Alcohol Policy Alliance are to host a policy seminar taking place on Wednesday, 7th June from 10.30am to 2.30pm in...


Wed 10 May

The Public Health (Alcohol) Bill will save lives, reduce harms, alleviate public services and release scarce public funds for greater socio-economic benefit.

The Public Health (Alcohol) Bill is a progressive piece of legislation designed to significantly and positively alter Ireland’s harmful relationship with alcohol. It will ensure that alcohol misuse is treated as a serious public health problem. The legislation is part...

Outcomes from the conference, Facing 'The Fear': Alcohol and Mental Health in Ireland

Alcohol's role as a serious risk factor in mental health difficulties, including suicide, self-harm and depression, was examined by expert speakers at a conference held in November 2013 by Alcohol Action Ireland, the national charity for alcohol-related issues.

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Submission to the Advertising Standards Authority for Ireland on The Review of the Code of Standards for Advertising

In Ireland there is no statutory regulation of alcohol marketing, only voluntary codes. The codes themselves do not adequately address digital marketing - one of the most potent channels for target marketing to young people. Alcohol marketing, including advertising, sponsorship and other forms of promotion, increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.

Due to the lack of effective regulations and legislation, young people are poorly protected from these sophisticated and powerful influences on their drinking behaviour and expectations. Alcohol Action Ireland recently made a submission to the Advertising Standards Association of Ireland’s Code review and proposed some practical and realistic measures to help reduce children’s exposure to alcohol marketing, both online and in the mainstream media.

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Public Health (Alcohol) BIll Factsheet

Information on the Government's proposed Public Health (Alcohol) Bill.

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Creating Customers - Finding new ways and places to sell alcohol, and new people to buy it

“Creating Customers" looks at the many ways alcohol producers find new ways and places to sell alcohol, and new people to sell it to — in the UK and around the world.

The report examines how alcohol is marketed to women (both as a calorie-laden indulgence and as an aid to weight loss), and to particular ethnic groups; and how big drinks companies are working to drive up consumption in parts of Africa, Asia and Latin America where levels of drinking have traditionally been low. It also highlights how the industry undermines it own pledges to encourage the safe use of alcohol.

Whilst recognising that alcohol is a legitimate product, the report argues that the drinks industry’s business imperative to sell more alcohol means it is not well placed to advise us how to use it safely and healthily. It includes a series of recommendations for effective regulation of the alcohol industry and its marketing campaigns, and for ending the industry’s involvement formulating public policy and information on safe drinking.

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Model - based appraisal of minimum unit pricing for alcohol in Northern Ireland

Estimates from the Northern Ireland (NI) adaptation of the Sheffield Alcohol Policy Model-version 3 (SAPM3) suggest: Minimum Unit Pricing (MUP) policies would be effective in reducing alcohol consumption, alcohol related harms (including alcohol-related deaths, hospitalisations, crimes and workplace absences) and the costs associated with those harms.

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Impact of minimum price per unit of alcohol on patients with liver disease in UK

A study of liver patients by the University of Southampton shows that a Minimum Unit Price (MUP) policy for alcohol is exquisitely targeted towards the heaviest drinkers with cirrhosis. Published today in Clinical Medicine, the peer review journal for the Royal College of Physicians, the researchers studied the amount and type of alcohol drunk by 404 liver patients, and also asked patients how much they paid for alcohol. They found that patients with alcohol related cirrhosis were drinking on average the equivalent of four bottles of vodka each week, and were buying the cheapest booze they could find, paying around 33p per unit, irrespective of their income. In contrast low risk moderate drinkers were paying on average £1.10 per unit. If the UK government set a MUP at 50p, it wouldn’t affect pubs or bars and would have no impact on moderate drinkers; the average cost would be £4 per year and 90% would not be affected at all. The impact on heavy drinking liver patients would be at least 200 times higher.

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