Key findings from a report, prepared for the HSE by Dr Ann Hope, Department of Public Health and Primary Care, Trinity College, Dublin. The report outlines alcohol harm's to others in Ireland, where the burden of alcohol related harm is often experienced by those around the drinker, be they family member, friend, co-worker or innocent ‘bystander’.
In 2011, online marketing became the largest marketing channel in the UK, overtaking television for the first time. This study aimed to describe the exposure of children and young adults to alcohol marketing on social media websites in the UK. All five of the alcohol brands studied maintained a Facebook page, Twitter page and YouTube channel, with varying levels of user engagement. Facebook pages could not be accessed by an under-18 user, but in most cases YouTube content and Twitter content could be accessed by those of all ages. The authors concluded that the rise in online marketing of alcohol and the high use of social media websites by young people suggests that this is an area requiring further monitoring and regulation.
This report, prepared for the HSE by Dr Ann Hope, Department of Public Health and Primary Care, Trinity College, Dublin, outlines alcohol harm's to others in Ireland. In Ireland, the burden of alcohol related harm is often experienced by those around the drinker, be they family member, friend, co-worker or innocent ‘bystander’. Alcohol’s harm to others (AH2O) undermines public safety and is experienced in every community. The negative effects from other people’s drinking are visible in the public domain and can range from the nuisance factor, feeling unsafe in public places to the violent attack by an intoxicated drinker. Physical assaults and driving a car while under the influence of alcohol can contribute to injuries, accidents, disabilities and death of innocent people. Although not often publicly visible, alcohol’s harm to others within the family can have very serious consequences for the safety and well-being of family members, with children being the most vulnerable.
The rate of alcohol-related mortality in Scotland is substantially higher than other countries in the UK. Yet, data from self-report surveys generally show similar levels and patterns of alcohol consumption. Alcohol sales data enable a more objective estimate of alcohol consumption and show higher population consumption levels in Scotland compared with England & Wales. Estimates of self-reported consumption in northern English cities have been shown to be comparable to similarly deprived Scottish urban areas, yet alcohol deaths were more than twice as high in the latter. The aim of this brief report was to use alcohol retail sales data to assess population levels of alcohol consumption in regions of Scotland and Northern England, and to compare these with levels of alcohol-related mortality.
Alcohol consumption is causally related to cancer of the upper aero-digestive tract, liver, colon, rectum, female breast and pancreas. The dose response relationship varies for each site. This report calculates Ireland's cancer incidence and mortality attributable to alcohol over a 10-year period. Between 2001 and 2010.