Our vision is of a society in where alcohol-related harm is recognised, challenged and minimised.
We work to achieve this vision by making it our mission to:
- inform and educate the public about alcohol harm;
- to advocate for the burden of alcohol related harm to be lifted from society;
- to protect the young and the vulnerable from alcohol-related harm, and
- to campaign for evidence-based public health policy measures to reduce alcohol harm and coherent implementation of the Public Health (Alcohol) Act.
We do this by:
- Influencing public policy and identifying gaps in policy around alcohol harm.
- Campaigning for measures which will minimise alcohol related harm; prioritising the areas where the evidence is strongest.
- Providing access to accurate and expert guidance for media, public representatives, stakeholders and the general public.
- Working in partnership in Ireland, the UK and the EU to develop and promote best practice in prevention of alcohol harm.
- Gathering evidence and commissioning research to inform policy development.
- Working towards an all-island approach to alcohol related harm
- Providing a counterpoint to social aspect organisations funded by the alcohol industry.
- Monitoring the advertising of alcohol and examining the efficacy of industry self-regulation.
- To offer a wide ‘rallying’ call to others, both in terms of target audience (public, political, decision-makers) and potential allies and partners to become aware of and less tolerant of alcohol harm
AAI is committed to the following values:
- Providing a positive and collective message avoiding any interpretation of blame, guilt or pressure on an individual.
- Using evidence -based arguments.
- Prioritising the public good.
- Integrity, honesty and transparency
- Being a trusted source of information
- Having a commitment to long-term public health objectives.
- Partnership working.