The Irish Medical Organisation is calling for a minimum unit pricing structure for alcohol across the country.
The group says the introduction of a minimum price would effectively reduce the problem of alcohol abuse on future generations in Ireland.
The President of the IMO, Dr Matt Sadlier, said they were seeking an all-island policy including the North to help to tackle the issue.
“Our reason for looking for minimum pricing for alcohol is that where minimum unit pricing has been introduced, it has been shown to reduce consumption – and thus reduce the social difficulties with alcohol,” he said.
The IMO is also urging the government to ensure that young people are not exposed to alcohol marketing and to introduce a complete ban on drinks advertising and promotion.
