leading change: a society free from alcohol harm

Our strategy: Leading change

Alcohol Action Ireland (AAI) is now setting out its vision, mission, values, goals and actions over the next five years in this strategic plan.

Our vision is of a society free from alcohol harm. Given the current levels of alcohol harm in Ireland there is a real urgency to maintain pressure on harmful alcohol consumption.

For Ireland to achieve change there is a clear need for both policy development and strong advocacy. AAI is seeking to build on its achievements in this area to establish itself as the thought leader in this space. On a stage where other actors are duplicitous and dubious, we should view our voice as authoritative and authentic. We must seek to reinforce our position as the source of trusted information, analysis, opinion, research and data but also the leader in communication – dissemination, innovation and distribution.