Alcohol is one of the most heavily marketed products on our shelves with a total market value of €6 billion in Ireland this year. Alcohol marketing targets young people and influences their drinking.
Alcohol Action Ireland gathered together key national and international experts in the area of alcohol marketing – they explore what alcohol marketing actually is, how it works and tell us what can be done to reduce its impact, particularly on young people.
They spoke at Alcohol Action Ireland’s recent ‘Have We Bottled It? Alcohol Marketing and Young People’ conference.
Speakers at the event included world expert in alcohol marketing Professor Gerard Hastings, Dublin Institute of Technology lecturer Pat Kenny as well as Professor Joe Barry, Head of the Department of Public Health and Primary Care, Trinity College for Health Sciences.