Alcohol Marketing – Getting The Facts

Alcohol Action Ireland, the national charity for alcohol-related issues, has just launched its latest fact sheet, Alcohol Marketing: Getting The Facts.

Alcohol is one of the most heavily marketed products on our shelves, with a total market value of approximately €6 billion in Ireland  each year. Alcohol-related harm costs the country over an estimated €3 billion a year. The World Health Organisation has stated: if a country wants to reduce alcohol consumption then it needs to tackle the pricing, availability and marketing of alcohol.

Alcohol marketing, of which pricing is a key component, targets young people and influences their drinking. This briefing document, answers some of the the key questions surrounding alcohol marketing in Ireland, including:

  • Its aim
  • How it works
  • Its impact – particularly on young people
  • What would make a difference in terms of regulation.

You can find out more about alcohol marketing in our campaigns section.

This is the latest in our series of fact sheets, following on from Getting The Facts Right on Minimum Pricing and Alcohol and Crime: Getting The Facts.

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