Nielsen Offers Alcoholic Beverage Marketing Insights
Effective marketing by alcoholic beverage makers and retailers demands a nuanced understanding of varied mindsets and behaviors within consumer demographic segments, as well as behavioral differences seen within beverage categories.
Sweden calls for an end to alcohol advertising on national television
Sweden has asked the UK to stop alcohol advertising in broadcasts to Sweden on the basis of the EU's Audiovisual Media Services Directive.. 3 December 2012. Today alcohol advertising is…
Alcohol calories ‘too often ignored’
From the BBC People watching their weight should pay closer attention to how much alcohol they drink since it is second only to fat in terms of calorie content, say…
The Effects Of Alcohol In The Body (INFOGRAPHIC)
From The Huffington Post Most of us know that drinking too much can lead to car accidents, addictions or worse. We know drinking a little can make us giggly or…
Column: 7 things to know about teenage drinking (and how to deal with it)
From TheJournal.ie AS THE PARENT of teenage girls I am aware of the dangers of teenage drinking. However, as I journey through the minefield that is parenting teens, I am…
It’s a hard thing I do now than I’ve ever done before: A month without drink for the Dryathlon
Inside Ireland writer Ciarán Hanna begins his first blog of his attempt to give up alcohol in the first ever Dryathlon for Cancer Research UK. So, the first month of 2013 is here and with myself off the drink, winter still with us and no signs of good news on the economic front, January is going to
Alcohol calories ‘too often ignored’
People watching their weight should pay close attention to how much alcohol they drink since it is second only to fat in terms of calorie content, say experts.
‘Other countries pay people to have children’
It is time to make the most of a ‘fantastic resource’, says Minister for Children Frances Fitzgerald, writes SHEILA WAYMAN The baby boom is often seen as a problem, raising issues from overcrowded maternity hospitals to the need to build new schools, but the 70,000-plus births here every year are “
Don’t rule out those calories in alcohol
NEW Year dieters should remember to count the calories in alcohol when they are trying to lose weight. According to the World Cancer Research Fund (WCRF), cutting down on drinks could help weight loss which in turn could reduce cancer risks.
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