This document contains the action plan for implementation of the European and global alcohol strategies. It has been developed through a consultative process with a core editorial board and a larger editorial group; a first consultation with Member States took place in Geneva, Switzerland on 9—10 February 2010 and a second consultation took place during a meeting with Member States in Zurich, Switzerland on 4—5 May 2011.
Bottling It Up - The Next Generation details how alcohol misuse in families is an escalating concern with early screening and identification of families urgently needed to protect and support children now and to prevent the inter-generational cycle of alcohol misuse.
Millions of children were exposed to alcohol promotion during the World Cup 2010 despite advertising regulations to protect children from alcohol marketing, according to Alcohol Concern’s report Overexposed — Alcohol marketing during the World Cup 2010 (Alcohol Concern, 2010)
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