Media Diary Notice – European Policy Seminar, June 7th, 2017.

Alcohol Action Ireland and Eurocare: European Alcohol Policy Alliance, as a joint initiative, will host a European Policy Seminar next Wednesday 7th June, 2017 in Brussels

This seminar is being held at a key time as the Audio-Visual Media Services Directive (AVMSD), is currently being revised by the European Institutions.


Theme: Self Regulation is No Regulation: The Case of Protecting Children from Alcohol Marketing

Venue: Norway House, Rue Archimede 17, 1000 Brussels.

Time: 11.00 – 15.00

Key Contributors:  Afternoon (13.30-14.30)

Vytenis Andriukaitis, EU Commissioner: Health and Food Safety.

Marcella Corcoran Kennedy,

Minister of State for Health Promotion at the Department of Health, Ireland.

Maris Jesse, Deputy Secretary General,

Ministry of Social Affairs, Estonia.

Morning Session (11.00- 13.00)

Lynn Boylan, MEP Dublin

Confederal Group of the European United Left – Nordic Green Left

Dr. Pat Kenny, Senior Lecturer, Dublin Institute of Technology, Ireland.

Myriam Savy, Advocacy Manager, L’Association Nationale de Prevention en Alcoologie et Addictologie (ANPAA) France.

Marjatta Montonen, Special Adviser, National Institute for Health and Welfare (THL), Finland

Professor Gerard Hastings, Emeritus Professor,

Institute for Social Marketing, University of Stirling, United Kingdom.


The seminar will be conducted over two sessions.

The Morning Session, opened by Lynn Boylan MEP and chaired by Suzanne Costello, CEO Alcohol Action Ireland, will examine how Member States are protecting children from alcohol marketing.

The Afternoon Session, chaired by Mariann Skar, Secretary General Eurocare, will explore the political challenges establishing regulations to protect children from alcohol marketing at a national and supranational level.


For further information:

Eunan McKinney, Head of Communications and Advocacy, Alcohol Action Ireland

Mobile: +353 87 9950186. Email: