In this episode, Eunan McKinney discusses with Prof. Saoirse Nic Gabhainn, Professor in Health Promotion, NUI Galway, Dr Norah Campbell, Associate Professor in Marketing at Trinity Business School and Dr Sheila Gilheany, CEO, Alcohol Action Ireland, a number of issues relating to children and alcohol; the experience children have with alcohol through their teenage years; consider

how are our children recruited into alcohol use so young; what are the principal drivers behind this behaviour, and what is the impact of alcohol marketing in recruiting children to an alcohol lifestyle?