Sales of alcohol at supermarkets have grown by 8 per cent this quarter

German discount chain Aldi posted all-time record market share growth in Ireland of nearly 30 per cent for the 12 weeks ending 30 September 2012 according to latest figures released by Kantar World panel.

Aldi has been the star performer for a number of years and this is reflected in its 29.8 per cent growth rate, ” said commercieal director of Kantar Worldpanel David Berry. Its strong performance is down to a solid combination of new store openings, a strong advertising campaign and a consistent evolution of the goods on offer in store. All of this means that Aldi has firmly established its position as the number five retailer in Ireland with a 6 per cent share of the market and is now closing the gap on Lidl. ”

Elsewhere, Tesco and SuperValu have out-performed the market and are beginning to gain some momentum, both achieving higher growth rates than last month. Lidl has seen a moderate growth of 0.1 percentage points to 6.6 per cent, although its 1 per cent growth rate is the lowest it has posted this year. Superquinn saw it ’s share drop from 5.7 per cent to 5.5 per cent, while Dunnes Stores also declined from 23.3 per cent to 21.6 per cent market share.

While the grocery market as a whole remains subdued, there are still some areas that are performing well, ” said Berry. Sales of alcohol at the grocers have grown by 8 per cent this quarter, showing that staying in and having a drink is an increasingly popular choice for those of us who are on a budget. ”