Fri 18 Aug

Another ‘Leaving Cert’ celebration begins without adequate legislation in place to protect young people.

As another season of post Leaving Certificate results parties begins, Alcohol Action has called on government and the Oireachtas to finally act and pass the Public Health (Alcohol) Bill before next year's celebrations comes around. Commenting on this year's activity,...


Mon 17 Jul

New opinion poll shows overwhelming public support for Government action to curb alcohol marketing that appeals to young people

New opinion poll shows overwhelming public support for Government action to curb alcohol marketing that appeals to young people   82% of people who support this action are Fine Gael and Fianna Fáil supporters   A new opinion poll commissioned...


Fri 07 Jul

Response to Irish Media Industry report

The Public Health (Alcohol) Bill contains a range of measures designed to work cohesively to reduce alcohol consumption in Ireland so lessening alcohol related harms. Implemented together, they will provide a reasonable, pragmatic means to achieving the ambition of this...

Submission to the Advertising Standards Authority for Ireland on The Review of the Code of Standards for Advertising

In Ireland there is no statutory regulation of alcohol marketing, only voluntary codes. The codes themselves do not adequately address digital marketing - one of the most potent channels for target marketing to young people. Alcohol marketing, including advertising, sponsorship and other forms of promotion, increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.

Due to the lack of effective regulations and legislation, young people are poorly protected from these sophisticated and powerful influences on their drinking behaviour and expectations. Alcohol Action Ireland recently made a submission to the Advertising Standards Association of Ireland’s Code review and proposed some practical and realistic measures to help reduce children’s exposure to alcohol marketing, both online and in the mainstream media.

application/pdf 434.8 KiB DOWNLOAD

Public Health (Alcohol) BIll Factsheet

Information on the Government's proposed Public Health (Alcohol) Bill.

application/pdf 373.5 KiB DOWNLOAD

Facing 'The Fear': Alcohol and Mental Health in Ireland

The programme for Alcohol Action Ireland's 2013 Conference, Facing 'The Fear': Alcohol and Mental Health in Ireland.

application/pdf 243.8 KiB DOWNLOAD

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Global status report on alcohol and health 2014

The World Health Organisation's Global status report on alcohol and health 2014 provides a global overview of alcohol consumption in relation to public health (Chapter 1) as well as information on: the consumption of alcohol in populations (Chapter 2); the health consequences of alcohol consumption (Chapter 3); and policy responses at national level (Chapter 4).

application/pdf 2.3 MiB DOWNLOAD

Like, Comment, Share - Alcohol brand activity on Facebook

By the end of 2012 the top 20 alcohol brands (brands) in Australia had more than 2.5 million followers on their Facebook pages. During 2012 they posted more than 4500 items of content. Their followers interacted with that content by liking, sharing or commenting on it more than 2.3 million times. These figures suggest that Facebook is now a key player in the promotion of alcohol. The alcohol industry has developed an extensive, real-time, culturally embedded mode of branding on Facebook. The sophisticated use of social media by brands identified in this research raises seven issues that are currently not addressed by existing regulation.

application/pdf 3.8 MiB DOWNLOAD

Better Outcomes. Brighter Futures. The national policy framework for children and young people 2014-2020

Through the implementation of this Framework and supporting strategies, the Government aims to achieve a number of 'shifts’ over the 7-year period 2014-2020 to support the achievement of better outcomes for all children and young people: In the Framework the Government recognises the need to address our worrying patterns of alcohol consumption among children and young people in Ireland and to protect those affected by the harmful drinking of others.

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