Like, Comment, Share - Alcohol brand activity on Facebook
By the end of 2012 the top 20 alcohol brands (brands) in Australia had more than 2.5 million followers on their Facebook pages. During 2012 they posted more than 4500 items of content. Their followers interacted with that content by liking, sharing or commenting on it more than 2.3 million times. These figures suggest that Facebook is now a key player in the promotion of alcohol. The alcohol industry has developed an extensive, real-time, culturally embedded mode of branding on Facebook. The sophisticated use of social media by brands identified in this research raises seven issues that are currently not addressed by existing regulation.
Better Outcomes. Brighter Futures. The national policy framework for children and young people 2014-2020
Through the implementation of this Framework and supporting strategies, the Government aims to achieve a number of 'shifts’ over the 7-year period 2014-2020 to support the achievement of better outcomes for all children and young people: In the Framework the Government recognises the need to address our worrying patterns of alcohol consumption among children and young people in Ireland and to protect those affected by the harmful drinking of others.
KEY FINDINGS: Alcohol's Harm To Others
Key findings from a report, prepared for the HSE by Dr Ann Hope, Department of Public Health and Primary Care, Trinity College, Dublin. The report outlines alcohol harm's to others in Ireland, where the burden of alcohol related harm is often experienced by those around the drinker, be they family member, friend, co-worker or innocent ‘bystander’.