Tue 23 May

Final agenda and speakers confirmed for European Policy Seminar

Self Regulation is No Regulation: The Case for Protecting Children from Alcohol Marketing Alcohol Action Ireland and Eurocare – European Alcohol Policy Alliance are to host a policy seminar taking place on Wednesday, 7th June from 10.30am to 2.30pm in...


Tue 16 May

Alcohol Action to co-host European Seminar this June

Self Regulation is No Regulation: The Case for Protecting Children from Alcohol Marketing Alcohol Action Ireland and Eurocare - European Alcohol Policy Alliance are to host a policy seminar taking place on Wednesday, 7th June from 10.30am to 2.30pm in...


Wed 10 May

The Public Health (Alcohol) Bill will save lives, reduce harms, alleviate public services and release scarce public funds for greater socio-economic benefit.

The Public Health (Alcohol) Bill is a progressive piece of legislation designed to significantly and positively alter Ireland’s harmful relationship with alcohol. It will ensure that alcohol misuse is treated as a serious public health problem. The legislation is part...

The National Registry of Deliberate Self Harm 2012

The National Registry of Deliberate Self Harm in Ireland's annual report for 2012 from the National Suicide Research Foundation found that Alcohol was involved in 38% of all cases. While overall alcohol involvement decreased slightly from 2011, alcohol was significantly more often involved in male episodes of self-harm than female episodes (42% versus 36%, respectively). Alcohol may be one of the factors underlying the pattern of presentations with deliberate self-harm by time of day and day of week. Presentations peaked in the hours around midnight and almost one-third of all presentations occurred on Sundays and Mondays. In addition, the Registry identified an increased number of self-harm presentations to hospital associated with some public holidays.

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An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

In an evaluation of beer advertising code regulations aimed to encourage responsible advertising practices, new research from the American Journal of Public Health finds that content violations still occur and the current U.S. Beer Institute’s self-regulation process may be ineffective. Researchers reviewed all alcohol advertisements that aired during the men’s and women’s NCAA basketball tournament games from 1999 to 2008. Current alcohol advertising is self-regulated by the alcohol industry in which the U.S. Beer Institute develops, updates and enforces the regulation codes. This study employed academic and public health professionals to rate the ads using both the 1997 and 2006 versions of the U.S. Beer Institute’s guidelines.

Results showed that when experts reviewed the advertisements, code violations were prevalent. Between 35 percent and 74 percent of the ads had violations, depending on the version of regulation codes used and the scoring method applied. Furthermore, ads with content violations were broadcast more often than those without. Ads that violated the codes most often included content that appealed to young people and content in which beer drinking was associated with social success and sexual attractiveness.

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Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series

The authors, based at different universities in Australia, undertook this study to investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia. A content analysis of one of Australia’s premier sport event, the 2012 State of Origin three-game series of rugby, identified 4.062 instances of alcohol marketing in 360 minutes of televised coverage. On average each of the three games included 1.353 instances of alcohol marketing, amounting to 66.29 minutes per game.
This study concludes that sport is increasingly used as “a vehicle for the promotion of range of 'risky consumption' products”. They argue that their study raises important ethical and health policy questions about the extent and impact of saturation and incidental marketing strategies on health and wellbeing, the transparency of embedded marketing strategies, and how these strategies may influence product consumption.

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