Mon 17 Sep

Alcohol Action Ireland call on 13 TDs further delaying the Alcohol Bill to back better public health, and protect our children first, ahead of a thriving alcohol industry.

Alcohol Action Ireland has called on the 13 TDs from many political parties and none, urban and rural, to withdraw their proposed amendments to the Public Health (Alcohol) Bill, ahead of the forthcoming Report and Final Stages, next Wednesday. Citing...


Thu 09 Aug

Alcohol Action Ireland release its annual Alcohol Market Review and Price Survey 2018

Alcohol Action Ireland today (9th August) published its annual alcohol market review and price survey. It again demonstrates the remarkable affordability of alcohol to every day shoppers and the urgent necessity to implement the Public Health Alcohol Bill including Minimum...


Fri 20 Jul

European Public Health advocates unite to support Ireland’s Public Health Alcohol Bill.

Today (Friday, 20 July) marks the close of the EU Commission’s TRIS notification procedure on Ireland’s amended Public Health Alcohol legislation, and the ending of the ‘Standstill’ period that delayed enactment of the legislation. In commending the progressive action adopted...

"Time Please... For Change"

Alcohol Action Ireland's annual conference programme. "Time Please... For Change" saw a number of expert national and international speakers examining key initiatives that could make a real difference to Ireland’s harmful relationship with alcohol.

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Alcohol Action Ireland’s submission to the Seanad Public Consultation Committee on Alcohol and Cancer

Alcohol Action Ireland’s submission to the Seanad Public Consultation Committee for its February 2013 Report on Changes in Lifestyle can prevent approximately one third of Cancers. How does Government and society respond to this challenge?

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Alcohol In Ireland, Finding The Right Measure: Pre Budget Submission 2012

This submission details how cheap alcohol costs an estimated €3.7 billion a year and outlines two key policy actions that can reduce these costs.

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The National Registry of Deliberate Self Harm 2012

The National Registry of Deliberate Self Harm in Ireland's annual report for 2012 from the National Suicide Research Foundation found that Alcohol was involved in 38% of all cases. While overall alcohol involvement decreased slightly from 2011, alcohol was significantly more often involved in male episodes of self-harm than female episodes (42% versus 36%, respectively). Alcohol may be one of the factors underlying the pattern of presentations with deliberate self-harm by time of day and day of week. Presentations peaked in the hours around midnight and almost one-third of all presentations occurred on Sundays and Mondays. In addition, the Registry identified an increased number of self-harm presentations to hospital associated with some public holidays.

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An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

In an evaluation of beer advertising code regulations aimed to encourage responsible advertising practices, new research from the American Journal of Public Health finds that content violations still occur and the current U.S. Beer Institute’s self-regulation process may be ineffective. Researchers reviewed all alcohol advertisements that aired during the men’s and women’s NCAA basketball tournament games from 1999 to 2008. Current alcohol advertising is self-regulated by the alcohol industry in which the U.S. Beer Institute develops, updates and enforces the regulation codes. This study employed academic and public health professionals to rate the ads using both the 1997 and 2006 versions of the U.S. Beer Institute’s guidelines.

Results showed that when experts reviewed the advertisements, code violations were prevalent. Between 35 percent and 74 percent of the ads had violations, depending on the version of regulation codes used and the scoring method applied. Furthermore, ads with content violations were broadcast more often than those without. Ads that violated the codes most often included content that appealed to young people and content in which beer drinking was associated with social success and sexual attractiveness.

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Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series

The authors, based at different universities in Australia, undertook this study to investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia. A content analysis of one of Australia’s premier sport event, the 2012 State of Origin three-game series of rugby, identified 4.062 instances of alcohol marketing in 360 minutes of televised coverage. On average each of the three games included 1.353 instances of alcohol marketing, amounting to 66.29 minutes per game.
This study concludes that sport is increasingly used as “a vehicle for the promotion of range of 'risky consumption' products”. They argue that their study raises important ethical and health policy questions about the extent and impact of saturation and incidental marketing strategies on health and wellbeing, the transparency of embedded marketing strategies, and how these strategies may influence product consumption.

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