Fact sheet: Why are young people in particular vulnerable to alcohol advertising and promotion?
A Fact Sheet from the European Centre for Monitoring Alcohol Marketing (EUCAM). There is increasing evidence that exposure to media and alcohol marketing is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst those who already drink alcohol.
Effects of Alcohol Advertising Exposure on Drinking Among Youth
The objective of this study was to test whether alcohol advertising expenditures and the degree of exposure to alcohol advertisements affect alcohol consumption by youth. It found that youth who saw more alcohol advertisements on average drank more.
Keeping It In The Family Survey
Alcohol Action Ireland commissioned Behaviour and Attitudes to conduct market research to gauge the prevalence of, and attitudes to, parental drinking amongst 18 to 40-year-olds