Wed 15 Nov

Alcohol Health Alliance Ireland welcomes important ruling on Minimum Unit Pricing for Scotland

Taoiseach Leo Varadkar and Minister for Health Simon Harris must now urgently progress the Public Health Alcohol Bill   Today, the Supreme Court in London, ruled that Minimum Unit Pricing (MUP) of alcoholic drinks is lawful in Scotland. Rejecting the...


Wed 15 Nov

MUP decision of the UK Supreme Court represents a significant victory for public health

Alcohol Action Ireland welcomes with the decision of the UK Supreme Court - it represents a significant victory for public health   Alcohol Action Ireland today (Wednesday 15 Nov) welcomed the judgement from the UK Supreme Court, unanimously dismissing the...


Fri 10 Nov

1.35 million people continuing to have a harmful relationship with alcohol finally resonating with our legislators

Reflecting on this week’s debate on the Public Health Alcohol Bill in Seanad Éireann, concluding Committee Stage, Alcohol Action Ireland believe it is clear there is now a firm resolve amongst Senators who, in recognising the impact of alcohol related...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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