Wed 01 Nov

CEO attends EU presidency conference ‘Cross-Border aspects in Alcohol Policy – tackling harmful use of Alcohol’

Suzanne Costello, Alcohol Action Ireland CEO, has attended the Estonian EU Presidency's conference on alcohol policy in Tallinn. The aim of the conference is to reduce alcohol related harm in the EU by strengthening member states' capacities for implementing effective...


Thu 26 Oct

Alcohol Action Ireland express cautious optimism for the enactment of the Public Health (Alcohol) Bill

Alcohol Action Ireland today (26th Oct) expressed cautious optimism over yesterday’s announcement (25th Oct) by An Taoiseach, Leo Varadkar in Dáil Éireann that the Public Health (Alcohol) Bill would return to the Oireachtas on the 8th November. It will by...


Tue 24 Oct

Alcohol Health Alliance Ireland expresses disappointment and frustration at the lack of progress of the Public Health Alcohol Bill

Alcohol Health Alliance Ireland today expressed its disappointment and frustration at the lack of progress of the Public Health Alcohol Bill, which they believe has been hindered by the lobbyists of the alcohol industry.  The Alliance calls for the urgent...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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