Tue 22 May

Opinion Piece: Why we must regulate the labelling of alcohol products.

In recent weeks there has been a sustained undermining of the Government’s proposed Public Health Alcohol Bill, and specifically, the measures to regulate the labelling of alcohol products to include nutritional and health warning information. Much of this negative comment...


Wed 09 May

Alcohol Action Ireland rejects ABFI’s assessment of the EU Commission’s Comments on the Public Health Alcohol Bill.

In response to the recent comments from the Alcohol Beverage Federation of Ireland (ABFI: 7th May), Alcohol Action Ireland have refuted the assertion that the EU Commission has stated that Ireland’s proposed measures, as outlined in the Public Health Alcohol...


Tue 01 May

Scottish introduction of Minimum Unit Pricing will save lives

Scottish introduction of Minimum Unit Pricing will save lives  Alcohol Action Ireland today (1st May) welcomed the introduction of Minimum Unit Pricing (MUP) on alcohol in Scotland. This comes after what has been an incredible, six-year battle against ‘big alcohol’...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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