Thu 21 Dec

Progressive steps to restrict alcohol advertising conditions taken by fellow EU Member Estonia

Alcohol Action Ireland applaud the Riigikogu (the Estonian parliament) who yesterday (20 Dec) passed innovative and progressive public health measures that will further restrict alcohol sales and advertising conditions in Estonia. Like Ireland, Estonia has prioritised the protection of public...


Tue 19 Dec

The alcohol industry and their IBEC surrogates should have no place ‘inside the room’ of alcohol policy.

Alcohol Action Ireland (AAI) have expressed disappointment on the recent media commentary from alcohol industry groups criticising the Public Health (Alcohol) Bill, and more notably the intervention of IBEC, decrying its exclusion from formulating public alcohol policy.   ABFI (Alcohol...


Mon 18 Dec

Alcohol Action Ireland welcomes the passage of the Public Health (Alcohol) Bill

Alcohol Action Ireland today welcomed the passage of the Public Health (Alcohol) Bill, 2015, through Seanad Éireann. This marks a significant milestone for the proposed legislation especially at a time when alcohol consumption in Ireland continues to rise and alcohol...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

application/pdf 1.0 MiB DOWNLOAD

Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

application/pdf 305.2 KiB DOWNLOAD

Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

application/pdf 1.7 MiB DOWNLOAD

1 60 61 62 63