Hidden Harm Action Plan
The Northern Ireland Hidden Harm Action Plan puts policy into action, detailing the region’s response to the needs of children affected by parental alcohol and drug problems. The Plan details what needs to happen to ensure that children and young people receiving compromised parenting as a result of parental alcohol and/or drug problems, can receive the support they need to reduce harm now and assure their health and well-being for the future.
Under the Influence - the Damaging Effect of Alcohol Marketing on Young People
The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms
Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?
The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).