A Fact Sheet from the European Centre for Monitoring Alcohol Marketing (EUCAM). There is increasing evidence that exposure to media and alcohol marketing is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst those who already drink alcohol.
April 30, 2010 - 202.4 KiB
The objective of this study was to test whether alcohol advertising expenditures and the degree of exposure to alcohol advertisements affect alcohol consumption by youth. It found that youth who saw more alcohol advertisements on average drank more.
April 30, 2010 - 142.8 KiB
Alcohol Action Ireland commissioned Behaviour and Attitudes to conduct market research to gauge the prevalence of, and attitudes to, parental drinking amongst 18 to 40-year-olds
November 13, 2009 - 97.5 KiB
The Northern Ireland Hidden Harm Action Plan puts policy into action, detailing the region’s response to the needs of children affected by parental alcohol and drug problems. The Plan details what needs to happen to ensure that children and young people receiving compromised parenting as a result of parental alcohol and/or drug problems, can receive the support they need to reduce harm now and assure their health and well-being for the future.
October 17, 2009 - 209.3 KiB
The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms
October 17, 2009 - 1.0 MiB
Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?
The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).
October 17, 2009 - 305.2 KiB
The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.
October 17, 2009 - 1.7 MiB
A recent Scottish study shows that many of those negatively affected by some-one else’s drinking are children and reveals that a high number of callers to ChildLine Scotland are children concerned about their parents drinking. The 2009 Untold Damage: Children’s Accounts of Living with Harmful Parental Drinking study describes childhoods impacted by severe emotional distress, neglect, and increased risk of physical violence and abuse as a result of harmful parental drinking.
August 17, 2009 - 1.0 MiB
Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies
Longitudinal studies consistently suggest that exposure to media and commercial communications on alcohol is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst baseline drinkers.
February 15, 2009 - 144.5 KiB