Youth drinking cultures, social networking and alcohol marketing: implications for public health
Alcohol consumption and heavy drinking in young adults have been key concerns for public health. Alcohol marketing is an important factor in contributing to negative outcomes. The rapid growth in the use of new social networking technologies raises new issues regarding alcohol marketing, as well as potential impacts on alcohol cultures more generally. Young people, for example, routinely tell and re-tell drinking stories online, share images depicting drinking, and are exposed to often intensive and novel forms of alcohol marketing.
Is alcohol too cheap in the UK? The case for se tting a Minimum Unit Price for alcohol
The paper, written by Dr Tim Stockwell and Dr Gerald Thomas, reviews the most recent evidence on minimum pricing, whilst addressing common criticisms of the policy. The authors conclude that policymakers can be confident that substantial health and social benefits will follow if the measure is introduced in the UK.
Alcohol Marketing: Receptivity, Marketing, Specific Cognitions and Underage Binge Drinking
Exposure to alcohol marketing is prevalent and is associated with both initiation and progression of alcohol use in underage youth. The mechanism of influence is not well understood, however. This study tests a model that proposes alcohol-specific cognitions as mediators of the relation between alcohol marketing and problematic drinking among experimental underage drinkers.