Tue 30 Jun

Lowering alcohol excise duty would be counter to public health policy

Alcohol Action Ireland, the national independent advocate for reducing alcohol harm, has today (30 June) called on the government not to follow the calls to reduce alcohol excise and taxes.   The strategic objective of public health policy, since the...


Fri 19 Jun

AAI believes the Programme for Government offers real potential to reduce alcohol harm

• FF, FG & Greens renew commitment to Public Health Alcohol Act and Minimum Unit Pricing   Alcohol Action Ireland, the national independent advocate for reducing alcohol harm, has today (Friday 19th) welcomed the commitments to reducing alcohol harms, outlined...


Fri 19 Jun

Alcohol Action Ireland urge Men to rethink what they drink

Alcohol Action Ireland, the national independent advocate for reducing alcohol harm, today (Friday 19th) are the lead partner on Men’s Health Week 2020 and are urging all men, young and old, to take the opportunity to rethink their drinking and...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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