Thu 15 Apr

HRB Alcohol report highlights the urgent need for Minimum unit pricing

Alcohol Action Ireland, the national independent advocate for reducing alcohol harm, today (Thursday 15th April) notes the publication by the Health Research Board of its ‘HRB Overview, Series 11: Alcohol consumption, alcohol-related harm and alcohol policy in Ireland’. This publication...


Mon 15 Mar

Alcohol Action welcome government intention to commence minimum pricing of alcohol products

Alcohol Action, the national independent advocate for reducing alcohol harm, today (Monday 15th March) supports the Minister of State, Frank Feighan’s intervention to break the logjam on implementing minimum pricing for alcohol products (MUP), as reported on thetimes.ie   For...


Wed 10 Mar

Alcohol consumption data for 2020 very disappointing

Alcohol Action Ireland, the national independent advocate for reducing alcohol harm, has today (Wednesday, 10 March), expressed its disappointment on the data released by Revenue: provisional alcohol clearances and receipts 2020.   This data indicates that Ireland’s alcohol consumption during...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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