Mon 28 Sep

Ireland can’t wait any longer for the North – it must lead.  

Public health demands commencement of minimum unit pricing must proceed.  Public health alcohol policy, framed by the Public Health Alcohol Act, enacted minimum pricing for alcohol products as a proven measure to reduce alcohol use especially amongst the most hazardous...


Thu 17 Sep

Alcohol Action call for rational approach to alcohol excise duties in Pre-Budget submission

UK’s post Brexit ‘Internal Market Bill’ may limit Northern Ireland’s capacity to introduce Minimum pricing for alcohol products.   Alcohol Action Ireland, the independent advocate for reducing alcohol harm, has today (Thursday 17thSeptember) published its Pre-Budget submission in which it...


Tue 08 Sep

Alcohol Action Ireland welcomes the phased, safe re-opening of all pubs.

Alcohol Action Ireland, the independent advocate for reducing alcohol harm, has today (8th September) welcomed the decision by government to signal the phased, safe reopening of all pubs from 21st September. From the early days of the pandemic crisis, Alcohol Action Ireland...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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