Fri 10 Jan

Agreement to restore Northern Ireland Executive provides new opportunity for the implementation of Minimum Unit Pricing for alcohol products.

Agreement to restore Northern Ireland Executive provides new opportunity for the implementation of Minimum Unit Pricing for alcohol products. A new Strategic Plan on Alcohol features within ‘Priorities of the Restored Executive’ for Northern Ireland   Alcohol Action Ireland welcome...


Thu 09 Jan

Health Behaviour in School Aged Children Study 2018 highlights the appalling reach of alcohol into our children’s lives

Alcohol Action Ireland (AAI) welcomes the publication of the Health Behaviour in School Aged Children Study (HBSC) 2018 today (Thursday 9 Jan), which provides a very valuable insight into the number of children who, all too early, initiate their experience...


Mon 30 Dec

A ‘lost decade’ closes as Ireland continues to drink as much today as it did a decade ago

As a new decade dawned in 2010, Ireland’s drinking population was working its way through 11 litres of pure alcohol per capita – this corresponds to 46 bottles of Gin or close on 500 pints for everyone in the audience....

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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