Mon 18 Jan

Latest case reports from Child Care Law Reporting Project highlights growing impact of alcohol harm

Alcohol Action Ireland, the national independent advocate for reducing alcohol harm, today (Monday, 18th January) noted the publication of the Child Care Law Reporting Project latest report, which documents 48 recent cases of child neglect. The Child Care Law Reporting Project...


Fri 08 Jan

Alcohol Action Ireland welcomes ending of promotions that incentivise alcohol use

Alcohol Action Ireland - the national independent advocate for reducing alcohol harm, today (Friday, 8thJanuary) welcomes the legal commencement of Section 23 of the Public Health Alcohol Act. From Monday, 11thJanuary these regulations will apply to some promotions that incentivise...


Thu 17 Dec

Soaring alcohol sales demands better protection for children this Christmas

Reflecting on the latest round of trade data on off-trade alcohol sales, Alcohol Action - the national independent advocate for reducing alcohol harm, today (Thursday, 16th Dec) urged everyone who drinks to re-think the harm persistent use of alcohol has...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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