Fri 27 Mar

There is little comfort in alcohol; foster healthy coping tools that will last long beyond COVID-19

There is little comfort in alcohol; foster healthy coping tools that will last long beyond COVID-19    Alcohol Action Ireland today (27 March) has published a set of advice guidelines to help people understand the risk of turning to alcohol...


Tue 24 Mar

Industry’s capture of political leadership: how can advocacy for alcohol control breakthrough?

This paper was first presented at the Sixth Global Alcohol Policy Conference in Dublin, Ireland. March 9-11, 2020 by Eunan McKinney, Head Communications and Advocacy, Alcohol Action Ireland.   Abstract Nation-states grapple with developing and implementing effective alcohol control policies....


Fri 20 Mar

Mental Health Ireland shares Five Actions for Wellbeing during Tough Times

Our colleagues at Mental Health Ireland have shared five simple actions we can all take to protect our mental health and maintain positive wellbeing during uncertain and challenging times. The CEO of Mental Health Ireland, Martin Rogan, says, “By now,...

Under the Influence - the Damaging Effect of Alcohol Marketing on Young People

The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms

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Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?

The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).

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Get 'Em Young

The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.

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