Strategic Plan 2025-2029

Alcohol Action Ireland (AAI) has set out its vision, mission, values, goals and actions over the next five years in this strategic plan.

Alcohol is a commercial driver of family violence, crime and disturbance on the streets and ill health.  It has a huge negative impact on the state’s finances. Yet there is a powerful misleading alcohol industry narrative of a risk-free product that is coupled to our national identity, essential to the economy and at the heart of every family occasion. It is interwoven into public life from sport to visits from international dignitaries. It is a significant barrier to the achievement of at least 13 of the United Nations Sustainable Goals. Through saturation marketing and well-oiled national and international lobbying efforts from vested interests, industry friendly views have become accepted in multiple policy making areas.

AAI will develop the evidence base and messaging to dismantle these myths, demonstrating the reality of alcohol harms, and in particular, how children are damaged at every stage by alcohol. We will highlight international best practice and propose the evidence-based solutions which can benefit individuals, families, communities, the environment and the economy. We will bring this to key organisations working across those core areas, as well as policy makers and the public.

These actions will bring us closer to realising our vision of a society free from alcohol harm.