Our vision, mission, values & goals

Our vision

A society free from alcohol harm.

Our mission

To advocate to reduce alcohol harm.

Our values

• Compassion – avoiding any judgements on the individual

• Evidence-based approach

• Integrity

• Transparency and honesty

• Commitment to long-term wellbeing and public health

• Working in partnership

Our goals

  • Coherent and urgent implementation of Public Health (Alcohol) Act 2018 in full
  • A childhood free from alcohol harm
  • Services for all affected by alcohol harm
  • Establishment of a state-sponsored Office to lead on alcohol policy
  • Be the authority on alcohol advocacy and policy in Ireland