Home » About us » Vision, mission, values, goals Our vision, mission, values & goals Our vision A society free from alcohol harm. Our mission To advocate to reduce alcohol harm. Our values • Compassion – avoiding any judgements on the individual• Evidence-based approach• Integrity• Transparency and honesty• Commitment to long-term wellbeing and public health• Working in partnership Our goals Coherent and urgent implementation of Public Health (Alcohol) Act 2018 in full A childhood free from alcohol harm Services for all affected by alcohol harm Establishment of a state-sponsored Office to lead on alcohol policy Be the authority on alcohol advocacy and policy in Ireland