Pat Kenny, lecturer in the School of Marketing at Dublin Institute of Technology, talks about alcohol sponsorship of sports and the arts at Alcohol Action Ireland’s “Time Please… For Change” conference.

Professor Gerard Hastings, Director of the Institute for Social Marketing at Sterling University in Scotland, explains what alcohol marketing actually is and outlines how it works.

Professor Joe Barry, Head of the Department of Public Health and Primary Care , Trinity College for Health Sciences, provides an overview of alcohol marketing regulation and looks at ways forward.