From influencers, sponsored content & user-generated content to algorithms, user data & targeting, digital alcohol marketing is using subtle but effective tactics to get young people drinking. Youth drinking in Ireland has increased by 12% in last decade
Subtle social media tactics ‘promote alcohol to young people’, report warns
Digital alcohol marketing is using subtle tactics, including influencers, sponsored content and user-generated content, to...
www.independent.ie
With Australia banning social media for u16s, AAI's latest report shines a light on digital & social media alcohol marketing & the exposure of children to alcohol. Policy makers are way behind industry tactics to get young people drinking. READ MORE ⬇️
Press release: New report shows government way behind industry tactics in bid to protect children...
Alcohol Action Ireland press release, Wednesday, 10 December 2025 On the day that Australia’s world-leading under-16 ...
alcoholireland.ie
Well said @JohnAnnHiggins
Just my views.
Health info labels are appearing on a huge range of alcohol products in shops, clearly showing producers can adapt to such a modest measure. People have a right to know the risks from alcohol. There can be no further delay on such a vital public health initiative @CarrollJennifer
Addiction Counsellor & co-founder @IrelandSilent @rackard_marion will be speaking to Home Visitors about the impact alcohol has on families & how best to support them. Fri 12 Dec (11am-1pm). Book your spot at the following link:
https://us02web.zoom.us/meeting/register/QbTD0NaZSfOViJcnd938Kw
To mark @UN_Women #16Days of Activism against Gender-Based Violence, AAI is organising a live webinar examining the role of alcohol in such violence tomorrow, 4 December (10-11.30). Places are limited but still available here:
https://alcoholireland.ie/press-release-alcohol-action-ireland-event-to-shine-a-light-on-the-role-of-mens-drinking-in-domestic-violence/
Press release: Alcohol Action Ireland event to shine a light on the role of men’s drinking in...
Alcohol Action Ireland press release, Wednesday 3 December 2025 To mark the United Nations’ international campaign, 1...
www.eventbrite.ie
On Thursday, AAI CEO @SheilaGilheany joins other @NacoaUK international allies highlighting how to support children affected by parental substance use through scalable, culturally responsive, family-centered interventions used around the world. MORE HERE: https://gxconline.org/
With binge drinking & drinking among teens & young people rising in Ireland the BBC takes a look at Ireland's world-leading alcohol health info labels & asks why they were delayed - especially as some producers have already begun to label their products ⬇️
https://www.bbc.com/audio/play/p0mkfl01
Places are limited but still available for our webinar examining the role of men's drinking in domestic violence, which marks AAI's contribution to @UN_Women #16Days of Activism against Gender-Based Violence.
Book your free spot now ⬇️
A discussion on the role of men's drinking in domestic violence
Joint presentation of the speakers framework for addressing harms to women & children from men's drinking, followed by audience discussion
www.eventbrite.ie
Alcohol companies citing 0.0 products as evidence of commitment to social responsibility at the same time use them to enter new markets, create new drinking opportunities & increase brand awareness with almost no cannibalisation & positive Halo effect ⬇️
Zero-alcohol products: a tool for moderation or a tool for growth? - Institute of Alcohol Studies
How do alcohol industry public-facing and industry-facing communications differ regarding how they talk about zero alcohol drinks?
www.ias.org.uk
The Public Health (Alcohol) Act, which bans alcohol ads in places children are likely to see them such as on the field of play, was designed to protect children - the 0.0 makes 0.0 difference to them. Time to Close the l0.0phole @CarrollJennifer
Zero-alcohol products - Alcohol Action Ireland
Low and zero-alcohol products Many leading alcohol producers now have alcohol-free and low-alcohol variants, beverages k...
alcoholireland.ie
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Highlighting the harm caused by problem alcohol use in the home and its impact across the lifespan.
There are significant concerns about aspects of the Sale of Alcohol Bill which are likely to lead to increased alcohol harm.
Ireland’s Public Health Alcohol Act is based on WHO ‘best buys’ of price, promotion & availability to tackle alcohol harm.
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