Resources

Reports


An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising

In an evaluation of beer advertising code regulations aimed to encourage responsible advertising practices, new research from the American Journal of Public Health finds that content violations still occur and the current U.S. Beer Institute’s self-regulation process may be ineffective. Researchers reviewed all alcohol advertisements that aired during the men’s and women’s NCAA basketball tournament games from 1999 to 2008. Current alcohol advertising is self-regulated by the alcohol industry in which the U.S. Beer Institute develops, updates and enforces the regulation codes. This study employed academic and public health professionals to rate the ads using both the 1997 and 2006 versions of the U.S. Beer Institute’s guidelines.

Results showed that when experts reviewed the advertisements, code violations were prevalent. Between 35 percent and 74 percent of the ads had violations, depending on the version of regulation codes used and the scoring method applied. Furthermore, ads with content violations were broadcast more often than those without. Ads that violated the codes most often included content that appealed to young people and content in which beer drinking was associated with social success and sexual attractiveness.

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Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series

The authors, based at different universities in Australia, undertook this study to investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia. A content analysis of one of Australia’s premier sport event, the 2012 State of Origin three-game series of rugby, identified 4.062 instances of alcohol marketing in 360 minutes of televised coverage. On average each of the three games included 1.353 instances of alcohol marketing, amounting to 66.29 minutes per game.
This study concludes that sport is increasingly used as “a vehicle for the promotion of range of 'risky consumption' products”. They argue that their study raises important ethical and health policy questions about the extent and impact of saturation and incidental marketing strategies on health and wellbeing, the transparency of embedded marketing strategies, and how these strategies may influence product consumption.

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Focus On Alcohol Misuse Among Older People

Many public health campaigns on the misuse of alcohol are aimed at younger age groups. However, there is evidence that alcohol misuse is increasing in people over the age of 65. For a variety of reasons, alcohol misuse among these older people may go unnoticed.
In the Republic of Ireland (ROI), alcohol consumption among the over 65s is lower than other age groups, and 23% of that age group have never drank. However, 10% of those over 65 are consuming alcohol on four or more days per week, higher than any other age group. While younger people in Northern Ireland (NI) drink more than those in older age groups, 16% of people aged 60-74 exceed the weekly guidelines for sensible drinking.
This edition of the CARDI “Focus on . . .” series looks at alcohol misuse among older people across the island of Ireland and asks if more could be done in policy and social work terms to address the associated health and welfare issues among older age groups.

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Publications


Women & Alcohol: Making The Drink Link

Information and advice about women and alcohol, including tips to help you cut down, is available in Alcohol Action Ireland’s leaflet Women & Alcohol: Making the Drink Link.

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Is Drinking Affecting Your Family?

Information about alcohol harm within families and advice on identifying alcohol as a problem is available in Alcohol Action Ireland’s leaflet, Is Drinking Affecting Your Family?

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Alcohol and Getting Older: Ageing Well

Information about alcohol and getting older is available in Alcohol Action Ireland’s leaflet, Alcohol and Getting Older: Ageing Well?

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