Resources

Reports


Eat, drink and gamble: marketing messages about 'risky' products in an Australian major sporting series

The authors, based at different universities in Australia, undertook this study to investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia. A content analysis of one of Australia’s premier sport event, the 2012 State of Origin three-game series of rugby, identified 4.062 instances of alcohol marketing in 360 minutes of televised coverage. On average each of the three games included 1.353 instances of alcohol marketing, amounting to 66.29 minutes per game.
This study concludes that sport is increasingly used as “a vehicle for the promotion of range of 'risky consumption' products”. They argue that their study raises important ethical and health policy questions about the extent and impact of saturation and incidental marketing strategies on health and wellbeing, the transparency of embedded marketing strategies, and how these strategies may influence product consumption.

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Focus On Alcohol Misuse Among Older People

Many public health campaigns on the misuse of alcohol are aimed at younger age groups. However, there is evidence that alcohol misuse is increasing in people over the age of 65. For a variety of reasons, alcohol misuse among these older people may go unnoticed.
In the Republic of Ireland (ROI), alcohol consumption among the over 65s is lower than other age groups, and 23% of that age group have never drank. However, 10% of those over 65 are consuming alcohol on four or more days per week, higher than any other age group. While younger people in Northern Ireland (NI) drink more than those in older age groups, 16% of people aged 60-74 exceed the weekly guidelines for sensible drinking.
This edition of the CARDI “Focus on . . .” series looks at alcohol misuse among older people across the island of Ireland and asks if more could be done in policy and social work terms to address the associated health and welfare issues among older age groups.

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Examining the impact of a ban on ‘below cost selling’ in the UK

In July 2013, the UK Government announced that it intended to introduce a ban on retailing alcoholic drinks for less than the cost of the duty and VAT payable on the product. Typically referred to as a ban on below cost selling (BBCS). This addendum reports the results of a further appraisal of the new BBCS policy by the University of Sheffiled, as requested by Government, and compares the potential impact of this policy against a 45p minimum unit price.

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Publications


Alcohol In Ireland, Finding The Right Measure: Pre Budget Submission 2012

This submission details how cheap alcohol costs an estimated €3.7 billion a year and outlines two key policy actions that can reduce these costs.

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Alcohol in Ireland, Tackling the Financial Hangover: Pre Budget Submission 2011

The case for minimum pricing details how alcohol-related damage is costing each Irish taxpayer €3,318 a year in alcohol-related health and crime costs and puts forward evidence-based policy solutions that will help reduce the levels of alcohol-related harm in the country.

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Have We Bottled It? Survey

Alcohol Action Ireland’s 2010 Have We Bottled It? Alcohol Marketing and Young People survey reveals that young people are being exposed to alcohol brands from a young age. Among 16 to 21-year-olds, alcohol ads represented five out of their top ten favourite ads.

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