Under the Influence - the Damaging Effect of Alcohol Marketing on Young People
The 2009 British Medical Association report Under the Influence - the Damaging Effect of Alcohol Marketing on Young People (British Medical Association. 2009) examines the powerful and damaging effect of alcohol marketing communications on children and young people, the forms that alcohol marketing takes, and its cumulative effect in reinforcing and exaggerating strong pro-alcohol social norms
Does marketing communication impact on the volume and patterns of consumption of alcoholic beverages, especially by young people?
The Science Group of the European Alcohol and Health Forum found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non-drinking young people, and increased consumption among their drinking peers. Scientific opinion on Marketing Communication (European Alcohol and Health Forum, 2009).
Get 'Em Young
The National Youth Council of Ireland’s 2009 Get’ Em Young report revealed that young people are exposed to alcohol marketing through at least 16 communication channels on a regular basis. These include TV, magazines and newspapers, internet, street flyers, billboards, post, radio, cinema, merchandise, music, sports stadiums and bus.
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Marketing alcohol – children under…
Every day children and young people are continuously exposed to positive, risk-free images of alcohol and its use
Alcohol, suicide and mental health
Alcohol can contribute to the development of mental health problems as well as exacerbating pre-existing mental health difficulties
Alcohol, children and young people
Alcohol use is a serious risk to children and young people’s health and well-being
Alcohol and pregnancy
It is in a child’s best interests for a prospective mother not to drink alcohol while pregnant
Alcohol and driving
Even in small amounts, alcohol impairs driving ability - any amount of alcohol increases the risk of involvement in a fatal crash