independent advocate reducing alcohol harm

Children’s exposure to alcohol marketing in Ireland

A comment by marketing expert, Dr Pat Kenny, on research commissioned by Alcohol Action Ireland and carried out by the Health Promotion Research Centre at NUI Galway. Introduction Alcohol is not just an ordinary consumer product. While it can form part of a balanced social life, alcohol can also lead to a myriad of serious health and social problems. Given the significant personal and societal costs of alcohol misuse, one key objective of public health policy is to reduce the... Full Story


How much are we really drinking?

What is our current level of per capita alcohol consumption? Our current level of alcohol consumption, based on 2018 figures, is 11.01 litres of pure alcohol per person aged 15+, no significant change from 2017 (11 litres). How is our per capita alcohol consumption worked out in Ireland? Alcohol consumption figures for Ireland are calculated on the basis of figures provided by the Office of the Revenue Commissioners and the Central Statistics Office (CSO). The total volume of alcohol consumed,... Full Story


Minimum Unit Pricing and the European Court of Justice Judgement

What is the background to the legal challenge to minimum unit pricing? The Scottish government decided to introduce minimum unit pricing (MUP) in 2012 in an effort to save lives and reduce alcohol harm in Scotland by setting a ’floor price' for the strongest, cheapest alcohol products in the off-trade, directly targeting the alcohol products that do the most damage. The legislation was due to come into force in 2013, but has been delayed by a legal challenge brought by... Full Story


Latest Reports

PHAA Progress Review December 2022
PHAA Progress Review December 2022
AAI-PHAA-Progress-Review-12.22.pdf
Version: 12.22
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Study: Professionals views of problem alcohol use in the home
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AAI Poll August 2022 - Aug 9th (1)
AAI Poll August 2022 - Aug 9th (1)
AAI-poll-August-2022-Aug-9th-1.pdf
Version: Final
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