Our vision, mission, values & goals
Our vision
A society free from alcohol harm
Our mission
To advocate for government policies to reduce alcohol consumption and provide services for those harmed by alcohol
Our values
- Empathy and compassion
- Evidenced-based
- Integrity
- Transparency and honesty
- Commitment to long-term well-being and public health
- Working in partnership
Our goals
- The establishment of a dedicated Government Office to reduce alcohol harms
- The requirement that the alcohol industry should pay for the costs of alcohol harms in Ireland
- Protection of all our children from alcohol harms
- The provision of comprehensive services to address the harms caused by alcohol
- To be the trusted, independent voice of alcohol policy and advocacy in Ireland