Home » About us » Mission, Vision, Values Our Mission, Vision, Values Our Mission To advocate to reduce alcohol harm. Our Vision A society free from alcohol harm. Our Values • Compassion – avoiding any judgements on the individual• Evidence-based approach• Integrity• Transparency and honesty• Commitment to long-term wellbeing and public health• Working in partnership Our Goals Coherent and urgent implementation of Public Health (Alcohol) Act 2018 in full A childhood free from alcohol harm Services for all affected by alcohol harm Establishment of a state-sponsored Office to lead on alcohol policy Be the authority on alcohol advocacy and policy in Ireland